Middlesbrough has signed a new sponsorship deal with betting firm Midnite ahead of the 2026/27 Championship season, joining Sheffield United and Wolverhampton Wanderers as part of the company’s growing EFL portfolio. The partnership includes a fan-focused campaign celebrating the club’s 150th anniversary, with prizes such as season tickets and merchandise up for grabs.

What does the deal include?

Midnite’s partnership with Middlesbrough features a front-of-shirt sponsorship and a new campaign titled “The Season’s On Us.” Fans can win season tickets, home and away shirts, hospitality packages, or a £25 club shop voucher by testing their knowledge of the club’s history and football skills. The campaign aligns with Middlesbrough’s 150th anniversary celebrations, adding a special touch to the season.

Why is this significant for Middlesbrough?

The deal comes as Middlesbrough sits 5th in the Championship with 80 points (22W-14D-10L) and a +25 goal difference, trailing leaders Coventry by 15 points. The club’s strong performance this season, combined with its rich history, makes it an attractive partner for Midnite. The sponsorship also highlights the Championship’s growing appeal to betting firms, especially with Premier League front-of-shirt bans coming into effect next season.

What’s next for Middlesbrough?

With the new sponsorship in place, Middlesbrough will focus on its next fixture against Stoke City at home on 17 February 2027, where they’ll aim to build on their recent form (LLDDW). The club’s partnership with Midnite is set to bring more fan engagement opportunities, particularly as they celebrate their milestone anniversary.